Brand Management and Strategy

🌟 Strengthen Your Expertise in Brand Management & Strategy!
Our comprehensive course on Brand Management and Strategy is tailored for professionals looking to build and lead powerful brands. Gain strategic insights through expert-led modules, blending flexible learning with a recognized certification to advance your career. Enroll today and become a key player in shaping successful brand futures!

  • 7500 GBP$ 3 days
  • Instructor

City
Duration
Year
Venue Start Date End Date Net Fees Details & Registration
London July 28, 2025 August 1, 2025 7500 GBP PDF Register

About corse

Strategic brand management and positioning are essential components of a successful marketing strategy in today's competitive landscape. This course is designed to provide participants with a comprehensive understanding of the principles and practices involved in building and maintaining strong brands. Participants will explore the critical elements of brand identity, brand equity, and brand loyalty, gaining insights into how these factors influence consumer perceptions and behavior. The training will also delve into the strategic frameworks for effective brand positioning, enabling organizations to differentiate themselves in the marketplace and create lasting connections with their target audiences. Throughout the course, attendees will engage in practical activities and case studies that reinforce theoretical concepts. The integration of real-world examples will enhance learning outcomes, allowing participants to apply their knowledge in various scenarios. By the end of this training, attendees will be equipped with the tools and strategies necessary to craft and implement effective brand management initiatives.  

The Objectives

  • Understand the fundamentals of brand management and positioning.
  • Analyze the impact of brand equity on consumer decision-making.
  • Develop skills to create and implement effective brand strategies.
  • Learn techniques for measuring brand performance and equity.
  • Explore case studies of successful brand positioning.
  • Foster collaboration among teams for cohesive brand communication.

Training Methodology

The training will utilize a blend of interactive lectures, group discussions, case studies, and hands-on activities. Participants will work in teams to apply concepts to real-life scenarios, enhancing their understanding and retention of the material. The course will also incorporate multimedia resources and guest speakers from the industry to provide diverse perspectives on brand management.

WHO SHOULD ATTEND

This course is designed for marketing professionals, brand managers, product managers, and business leaders who are involved in brand strategy and positioning. It is suitable for individuals seeking to deepen their knowledge of brand management principles and enhance their strategic thinking abilities.

Course Outlines

Day 1: Introduction to Strategic Brand Management
  • Overview of branding concepts and terminology
  • Importance of branding in business success
  • Differences between brand identity, brand image, and brand equity
  • Case study analysis of iconic brands
  • Brand strategy development process
  • Group discussion on brand experiences
Day 2: Building Brand Equity
  • Definition and components of brand equity
  • Techniques for measuring brand equity
  • The role of customer perception in brand value
  • Strategies for enhancing brand equity
  • Brand loyalty and its significance
  • Interactive workshop on brand value assessment
Day 3: Brand Positioning Strategies
  • Understanding brand positioning and its importance
  • Frameworks for effective brand positioning
  • Differentiation strategies in competitive markets
  • Creating a unique selling proposition (USP)
  • Positioning statements and their components
  • Group activity on developing positioning strategies
Day 4: Brand Communication
  • Key elements of brand communication
  • Aligning brand messaging with target audience
  • Channels and techniques for effective brand communication
  • The role of storytelling in branding
  • Measuring the effectiveness of brand communication
  • Workshop on crafting compelling brand narratives
Day 5: Managing Brand Portfolio
  • Understanding brand architecture and portfolio management
  • Strategies for managing multiple brands
  • The role of sub-brands and endorsements
  • Evaluating brand performance across a portfolio
  • Case study on successful brand portfolio strategies
  • Group discussion on brand consolidation strategies

Training Method?

  • Pre-assessment
  • Live group instruction
  • Use of real-world examples, case studies and exercises
  • Interactive participation and discussion
  • Power point presentation, LCD and flip chart
  • Group activities and tests
  • Each participant receives a copy of the presentation
  • Slides and handouts

Training Method?

The course agenda will be as follows:
  • Technical Session 30-10.00 am
  • Coffee Break 00-10.15 am
  • Technical Session 15-12.15 noon
  • Coffee Break 15-12.45 pm
  • Technical Session 45-02.30 pm
  • Course Ends 30 pm
   
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