Strategic Marketing Management

🌟 Excel in Strategic Marketing Management!
Our in-depth course on Strategic Marketing Management is designed for marketing professionals and business leaders aiming to develop and implement effective marketing strategies. Gain practical insights through expert-led modules, blending flexible learning with a recognized certification. Enroll now and elevate your strategic marketing skills to drive business growth!

  • 6800 GBP$ 2 days
  • Instructor

City
Duration
Year
Venue Start Date End Date Net Fees Details & Registration
Amsterdam August 11, 2025 August 15, 2025 6800 GBP PDF Register
Amsterdam October 13, 2025 October 17, 2025 6800 GBP PDF Register
Amsterdam December 15, 2025 December 19, 2025 6800 GBP PDF Register

About corse

Strategic Marketing Management is a vital discipline that equips professionals with the skills and knowledge necessary to navigate the complexities of today’s market landscape. This course delves into the principles and practices that underpin effective marketing strategies, emphasizing the importance of aligning marketing efforts with overall business objectives. Participants will explore various frameworks and models that drive strategic decision-making, enabling them to craft initiatives that resonate with target audiences and deliver measurable results. By examining case studies and real-world applications, attendees will gain insights into the nuances of market analysis, competitive positioning, and the development of innovative marketing solutions. Over the span of this comprehensive seven-day training, participants will engage in interactive sessions designed to enhance their understanding of strategic marketing concepts. The curriculum is structured to foster collaborative learning and practical application, encouraging attendees to share their experiences and insights. By the end of the course, participants will emerge with a robust toolkit to implement effective marketing strategies within their organizations.  

The Objectives

  • Understand the core principles of strategic marketing management.
  • Analyze market trends and consumer behavior to inform strategy.
  • Develop comprehensive marketing plans aligned with business goals.
  • Evaluate the effectiveness of marketing strategies through performance metrics.
  • Foster innovation in marketing practices to maintain competitive advantage.
  • Enhance collaborative skills to work effectively in marketing teams.

Training Methodology

The training will employ a blend of theoretical frameworks, case studies, group discussions, and hands-on activities to create an engaging learning environment. Participants will have the opportunity to apply concepts in practical scenarios and receive feedback from experienced professionals.

WHO SHOULD ATTEND

This course is designed for marketing professionals, business managers, product managers, and anyone involved in strategic decision-making related to marketing. It is ideal for individuals looking to enhance their marketing acumen and contribute to their organization's strategic initiatives.

Course Outlines

Day 1
  • Introduction to Strategic Marketing Management
  • Understanding the Marketing Environment
  • Market Research Techniques
  • Segmentation, Targeting, and Positioning
  • Crafting Value Propositions
  • Case Studies on Successful Marketing Strategies
Day 2
  • Competitive Analysis and Market Dynamics
  • SWOT Analysis in Marketing
  • Developing Marketing Objectives
  • Aligning Marketing with Business Strategy
  • Tools for Effective Marketing Planning
  • Group Activities: Creating a Marketing Plan
Day 3
  • Branding Fundamentals and Strategies
  • Digital Marketing Overview
  • Content Marketing and Storytelling
  • Social Media Strategies
  • Measuring Brand Equity
  • Workshop: Brand Positioning Exercise
Day 4
  • Pricing Strategies and Models
  • Distribution Channels and Logistics
  • Integrated Marketing Communications
  • Public Relations and Corporate Communication
  • Crisis Management in Marketing
  • Role Play: Handling PR Scenarios
Day 5
  • Marketing Metrics and Analytics
  • Evaluating Marketing Performance
  • Return on Investment (ROI) in Marketing
  • Data-Driven Decision Making
  • Tools for Marketing Analytics
  • Group Discussion: Analyzing Marketing Campaigns

Training Method?

  • Pre-assessment
  • Live group instruction
  • Use of real-world examples, case studies and exercises
  • Interactive participation and discussion
  • Power point presentation, LCD and flip chart
  • Group activities and tests
  • Each participant receives a copy of the presentation
  • Slides and handouts

Training Method?

The course agenda will be as follows:
  • Technical Session 30-10.00 am
  • Coffee Break 00-10.15 am
  • Technical Session 15-12.15 noon
  • Coffee Break 15-12.45 pm
  • Technical Session 45-02.30 pm
  • Course Ends 30 pm
   
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