Global Marketing Trends

🌟 Stay Ahead with Global Marketing Trends!
Our dynamic course on Global Marketing Trends is designed for marketing professionals and business leaders looking to understand and leverage the latest developments in the global marketplace. Gain valuable insights through expert-led modules, blending flexible learning with a recognized certification. Enroll now and position your business for international success!

  • 6800 GBP$ 2 weeks
  • Instructor

City
Duration
Year
Venue Start Date End Date Net Fees Details & Registration
Amsterdam July 28, 2025 August 1, 2025 6800 GBP PDF Register
Amsterdam September 29, 2025 October 3, 2025 6800 GBP PDF Register
Amsterdam December 1, 2025 December 5, 2025 6800 GBP PDF Register

About corse

In an era where businesses are expanding beyond borders, understanding global marketing management and cultural insights has become essential for success. This training course is designed to equip participants with the necessary tools and strategies to navigate the complexities of international markets. Participants will delve into the intricacies of various cultural dimensions, learning how cultural nuances influence consumer behavior and marketing strategies. By blending theoretical frameworks with real-world applications, this course will provide a comprehensive view of global marketing practices, enabling professionals to tailor their approaches to diverse markets. The program emphasizes the significance of cultural awareness in crafting effective marketing campaigns. Through case studies and interactive discussions, attendees will explore how successful brands have adapted their strategies to resonate with local cultures. This immersive experience will help participants develop a global mindset, fostering the ability to think critically and creatively when addressing marketing challenges.  

The Objectives

  • Understand the fundamentals of global marketing management.
  • Analyze cultural dimensions and their impact on marketing strategies.
  • Develop skills to design culturally relevant marketing campaigns.
  • Gain insights into consumer behavior across different markets.
  • Learn to evaluate international market opportunities.
  • Enhance strategic decision-making abilities in global contexts.

Training Methodology

This course will employ a blend of teaching methods, including interactive lectures, case studies, group discussions, and practical workshops. Participants will engage in hands-on activities that encourage collaboration and application of concepts. This approach ensures that learning is both theoretical and practical, allowing attendees to develop actionable insights they can implement in their professional roles.

WHO SHOULD ATTEND

This course is ideal for marketing professionals, business development managers, and executives involved in international marketing efforts. Additionally, it is suitable for entrepreneurs, brand managers, and anyone interested in enhancing their understanding of global marketing dynamics and cultural insights.

Course Outlines

Day 1: Introduction to Global Marketing Management
  • Overview of global marketing concepts
  • Importance of cultural insights in marketing
  • Key challenges in international marketing
  • Frameworks for analyzing global markets
  • Developing a global marketing strategy
  • Group discussion on local vs. global strategies
Day 2: Understanding Cultural Dimensions
  • Introduction to Hofstede’s cultural dimensions
  • Impact of culture on consumer behavior
  • Analyzing cultural differences in marketing
  • Case studies of successful cultural adaptations
  • Tools for cultural analysis
  • Workshop: Identifying cultural insights in marketing
Day 3: Global Consumer Behavior
  • Factors influencing consumer behavior globally
  • Segmentation strategies for international markets
  • Understanding needs and preferences across cultures
  • Buyer decision process in different contexts
  • Role of emotions in global marketing
  • Interactive session: Mapping consumer journeys
Day 4: Designing Culturally Relevant Marketing Campaigns
  • Strategies for creating culturally sensitive content
  • Case studies of successful global campaigns
  • Adapting messaging for local markets
  • Importance of visual and verbal communication
  • Engaging local influencers and communities
  • Group activity: Developing a campaign concept
Day 5: Evaluating International Market Opportunities
  • Tools for market entry analysis
  • Assessing market potential and risks
  • Competitive analysis in global markets
  • Strategies for market positioning
  • Legal and ethical considerations in international marketing
  • Workshop: Creating a market entry plan

Training Method?

  • Pre-assessment
  • Live group instruction
  • Use of real-world examples, case studies and exercises
  • Interactive participation and discussion
  • Power point presentation, LCD and flip chart
  • Group activities and tests
  • Each participant receives a copy of the presentation
  • Slides and handouts

Training Method?

The course agenda will be as follows:
  • Technical Session 30-10.00 am
  • Coffee Break 00-10.15 am
  • Technical Session 15-12.15 noon
  • Coffee Break 15-12.45 pm
  • Technical Session 45-02.30 pm
  • Course Ends 30 pm
   
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