Data-Driven Marketing

🌟 Transform Your Marketing Approach with Data-Driven Strategies!
Our specialized course on “Data-Driven Marketing” is perfect for marketers and business leaders aiming to harness the power of data. Learn how to analyze, interpret, and apply data insights through expert-led modules, blending flexible learning with a recognized certification to elevate your marketing effectiveness. Enroll now and unlock the potential of data to make smarter, more impactful marketing decisions!

  • 6300 GBP$ 3 days
  • Instructor

City
Duration
Year
Venue Start Date End Date Net Fees Details & Registration
Barcelona July 28, 2025 August 1, 2025 6300 GBP PDF Register

About corse

In the contemporary business landscape, the ability to harness data effectively has emerged as a pivotal component of strategic decision-making, particularly in marketing. Organizations are increasingly recognizing the value of data analytics in understanding customer behavior, optimizing marketing strategies, and enhancing overall performance. This course is designed to equip participants with the essential tools and methodologies required to analyze data for informed marketing decisions. Through a blend of theoretical knowledge and practical applications, learners will explore the various aspects of data analytics, enabling them to derive actionable insights that can drive growth and innovation. The program not only focuses on the technical aspects of data analysis but also emphasizes practical application in real-world marketing scenarios. Participants will engage in hands-on exercises, case studies, and group discussions, fostering a collaborative learning environment. By the end of the course, attendees will possess a comprehensive understanding of how to leverage data analytics to improve marketing outcomes, ultimately empowering them to make data-driven decisions.  

The Objectives

  • Understand the fundamentals of data analytics in a marketing context.
  • Develop skills to collect, analyze, and interpret marketing data.
  • Learn to use various analytical tools and techniques for decision-making.
  • Gain insights into customer segmentation and targeting.
  • Explore methods for measuring marketing effectiveness.
  • Foster the ability to present findings and recommendations effectively.

Training Methodology

The training will utilize a combination of lectures, interactive workshops, group discussions, and hands-on exercises. Participants will work with real datasets and analytical tools to reinforce learning. Case studies will be incorporated to illustrate practical applications, while group activities will encourage collaboration and knowledge sharing among peers.

WHO SHOULD ATTEND

This course is designed for marketing professionals, data analysts, business managers, and anyone interested in enhancing their understanding of data analytics for marketing. It is particularly beneficial for those seeking to improve their decision-making capabilities through data-driven insights.

Course Outlines

Day 1: Introduction to Data Analytics in Marketing
  • Overview of data analytics and its significance in marketing.
  • Key concepts and terminology in data analytics.
  • Types of data used in marketing analytics.
  • Introduction to data collection methods.
  • Understanding the data analytics process.
  • Case study discussion on successful data-driven marketing strategies.
Day 2: Data Collection and Preparation
  • Techniques for gathering and sourcing marketing data.
  • Data cleaning and preprocessing methods.
  • Tools for data collection and management.
  • Best practices for data quality assurance.
  • Understanding ethical considerations in data usage.
Day 3: Exploratory Data Analysis (EDA)
  • Introduction to exploratory data analysis techniques.
  • Visualizing data: charts, graphs, and dashboards.
  • Identifying trends and patterns in marketing data.
  • Techniques for summarizing and describing data.
  • Using statistical measures to inform decisions.
  • Group activity: Conducting EDA on a sample dataset.
Day 4: Customer Segmentation and Targeting
  • Importance of customer segmentation in marketing.
  • Methods for segmenting customers based on data.
  • Utilizing demographic, behavioral, and psychographic data.
  • Tools for implementing segmentation strategies.
  • Developing targeted marketing campaigns.
  • Case study: Analyzing a successful segmentation approach.
Day 5: Predictive Analytics in Marketing
  • Introduction to predictive analytics and its applications.
  • Understanding predictive modeling techniques.
  • Using regression analysis for forecasting outcomes.
  • Data mining techniques for uncovering insights.
  • Evaluating the effectiveness of predictive models.
  • Hands-on workshop: Building a predictive model.

Training Method?

  • Pre-assessment
  • Live group instruction
  • Use of real-world examples, case studies and exercises
  • Interactive participation and discussion
  • Power point presentation, LCD and flip chart
  • Group activities and tests
  • Each participant receives a copy of the presentation
  • Slides and handouts
   

Training Method?

The course agenda will be as follows:
  • Technical Session 30-10.00 am
  • Coffee Break 00-10.15 am
  • Technical Session 15-12.15 noon
  • Coffee Break 15-12.45 pm
  • Technical Session 45-02.30 pm
  • Course Ends 30 pm
   
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