Customer Experience Design

🌟 Transform Your Skills with Customer Experience Design!
Our in-depth course on Customer Experience Design is perfect for professionals aiming to create memorable and impactful customer interactions. Learn proven strategies through expert-led modules, blending flexible learning with a recognized certification to elevate your career. Enroll today and become a key player in shaping exceptional customer journeys that drive loyalty and business growth!

  • 6900 GBP$ 3 weeks
  • Instructor

City
Duration
Year
Venue Start Date End Date Net Fees Details & Registration
Munich June 30, 2025 July 4, 2025 6900 GBP PDF Register
Munich September 1, 2025 September 5, 2025 6900 GBP PDF Register
Munich November 3, 2025 November 7, 2025 6900 GBP PDF Register

About corse

In today's competitive business landscape, exceptional customer experience is not just a differentiator; it has become a necessity for sustained growth and success. Customer Experience Design encompasses the strategic approach that organizations adopt to understand, enhance, and innovate the interactions between customers and the brand. This course aims to equip participants with the tools, techniques, and insights needed to create memorable and impactful customer experiences. By exploring the principles of design thinking, service design, and customer journey mapping, attendees will learn how to align customer needs with business objectives, ensuring a harmonious relationship that benefits both parties. Over the span of seven days, participants will engage in a comprehensive curriculum that blends theoretical knowledge with practical applications. The course will cover various aspects of customer experience, from understanding customer personas to implementing feedback loops for continuous improvement. Attendees will collaborate on real-world projects, fostering an environment of innovation and creativity.  

The Objectives

  • Understand the fundamentals of customer experience design.
  • Learn to map and analyze customer journeys.
  • Develop skills to create customer personas and insights.
  • Implement design thinking principles in customer experience.
  • Explore service design methodologies.
  • Foster a culture of continuous improvement based on customer feedback.

Training Methodology

The training will employ a mix of interactive lectures, group discussions, hands-on workshops, and case studies. Participants will work in teams to develop solutions to real-life customer experience challenges, applying the concepts learned throughout the course. This collaborative approach ensures that attendees not only absorb information but also apply it in practical scenarios, enhancing retention and understanding.

WHO SHOULD ATTEND

This course is designed for professionals across various sectors who are involved in customer experience, marketing, product development, and service management. It is particularly beneficial for customer experience managers, product managers, marketing professionals, and anyone looking to enhance their skills in designing effective customer interactions.

Course Outlines

Day 1: Introduction to Customer Experience Design
  • Overview of customer experience and its importance.
  • Understanding the customer lifecycle.
  • Key concepts and terminology in customer experience.
  • Introduction to customer journey mapping.
  • Analyzing customer touchpoints.
  • Group discussion on current customer experience strategies.
Day 2: Customer Personas and Insights
  • Defining customer personas and their significance.
  • Techniques for gathering customer insights.
  • Conducting interviews and surveys.
  • Analyzing data to create effective personas.
  • Workshop: Developing customer personas for real-world applications.
  • Presenting findings and feedback session.
Day 3: Mapping the Customer Journey
  • Introduction to customer journey mapping techniques.
  • Identifying key stages in the customer journey.
  • Tools for visualizing customer journeys.
  • Workshop: Creating a customer journey map.
  • Analyzing pain points and opportunities for improvement.
  • Group presentations and discussion.
Day 4: Design Thinking in Customer Experience
  • Understanding design thinking principles.
  • Applying empathy in customer experience design.
  • Ideation techniques for innovative solutions.
  • Prototyping and testing customer experience concepts.
  • Workshop: Designing a solution using design thinking.
  • Reflection and feedback on prototypes.
Day 5: Service Design Methodologies
  • Introduction to service design and its relevance.
  • Key components of service blueprints.
  • Aligning service design with customer expectations.
  • Workshop: Creating a service blueprint for a chosen service.
  • Analyzing service gaps and opportunities.
  • Group feedback and refinement of blueprints.

Training Method?

  • Pre-assessment
  • Live group instruction
  • Use of real-world examples, case studies and exercises
  • Interactive participation and discussion
  • Power point presentation, LCD and flip chart
  • Group activities and tests
  • Each participant receives a copy of the presentation
  • Slides and handouts

Training Method?

The course agenda will be as follows:
  • Technical Session 30-10.00 am
  • Coffee Break 00-10.15 am
  • Technical Session 15-12.15 noon
  • Coffee Break 15-12.45 pm
  • Technical Session 45-02.30 pm
  • Course Ends 30 pm
   
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