About corse
In the dynamic landscape of global business, understanding corporate strategy in emerging markets has become essential for organizations seeking sustainable growth and competitive advantage. Emerging markets present unique challenges and opportunities, driven by diverse economic, political, and cultural contexts. This course aims to equip professionals with the knowledge and skills necessary to navigate these complexities effectively. Participants will delve into the intricacies of market entry strategies, competitive positioning, and the role of innovation in fostering long-term success within these rapidly evolving environments. Throughout the program, attendees will explore case studies highlighting successful corporate strategies tailored to emerging markets, enabling them to draw practical insights applicable to their own organizations. The course emphasizes the importance of adapting business models to local conditions while leveraging global best practices. By fostering a deep understanding of the strategic frameworks that underpin successful ventures in these markets, participants will emerge with a comprehensive toolkit for driving growth and fostering resilience in their corporate strategies.The Objectives
- Gain a comprehensive understanding of corporate strategy principles in emerging markets.
- Analyze the unique challenges and opportunities presented by these markets.
- Develop skills to create and implement effective market entry strategies.
- Enhance strategic thinking through the examination of real-world case studies.
- Foster an ability to adapt business models to diverse cultural and economic contexts.
- Build a network of professionals engaged in corporate strategy within emerging markets.
Training Methodology
This course employs a blend of interactive lectures, case studies, group discussions, and hands-on activities to enhance learning. Participants will engage in collaborative exercises to apply theoretical concepts to practical scenarios, fostering a deeper understanding of the material.WHO SHOULD ATTEND
This course is designed for mid to senior-level professionals, including strategists, marketers, business development managers, and executives, who seek to expand their knowledge of corporate strategy in emerging markets. It is also beneficial for consultants and analysts involved in market research and strategic planning.Course Outlines
Day 1- Introduction to Corporate Strategy and Emerging Markets
- Key Characteristics of Emerging Markets
- The Role of Government and Institutions
- Identifying Market Opportunities
- Understanding Consumer Behavior
- Case Study Discussion
- Market Entry Strategies: An Overview
- Direct vs. Indirect Market Entry
- Joint Ventures and Partnerships
- Licensing and Franchising Models
- Risk Assessment in Market Entry
- Interactive Group Exercise
- Competitive Analysis in Emerging Markets
- Tools for Market Analysis (SWOT, PESTEL)
- Identifying Key Competitors
- Strategic Positioning Techniques
- Case Study: Successful Competitive Strategies
- Group Discussion and Insights
- Innovation in Emerging Markets
- Adapting Products and Services
- Frugal Innovation Strategies
- Leveraging Technology for Growth
- Building an Innovative Culture
- Workshop: Developing Innovative Solutions
- Challenges in Supply Chain Management
- Logistics and Distribution Strategies
- Navigating Regulatory Environments
- Building Relationships with Local Suppliers
- Risk Management in Supply Chains
- Case Study: Supply Chain Successes
Training Method?
- Pre-assessment
- Live group instruction
- Use of real-world examples, case studies and exercises
- Interactive participation and discussion
- Power point presentation, LCD and flip chart
- Group activities and tests
- Each participant receives a copy of the presentation
- Slides and handouts
Training Method?
The course agenda will be as follows:- Technical Session 30-10.00 am
- Coffee Break 00-10.15 am
- Technical Session 15-12.15 noon
- Coffee Break 15-12.45 pm
- Technical Session 45-02.30 pm
- Course Ends 30 pm
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