Behavioral Economics in Management: Understanding Decision-Making

🌟 Unlock the Power of Behavioral Economics in Management!
Our insightful course on Behavioral Economics in Management: Understanding Decision-Making is designed for professionals seeking to improve leadership and strategic decisions. Explore how human psychology influences business choices through expert-led modules, combining flexible learning with a recognized certification to advance your management skills. Enroll today and make smarter, more effective decisions!

  • 6600 GBP$ 2 days
  • Instructor

City
Duration
Year
Venue Start Date End Date Net Fees Details & Registration
Madrid July 21, 2025 July 25, 2025 6600 GBP PDF Register
Madrid September 22, 2025 September 26, 2025 6600 GBP PDF Register
Madrid November 24, 2025 November 28, 2025 6600 GBP PDF Register

About corse

Behavioral Economics in Management explores the intersection between psychological insights and economic decision-making. This course delves into how cognitive biases and social influences shape choices within organizational settings. Participants will gain a comprehensive understanding of behavioral principles and how they can be applied to improve decision-making processes, enhance leadership effectiveness, and foster a culture of innovation. By examining real-world case studies and engaging in practical exercises, attendees will learn to identify and mitigate biases that can hinder organizational performance. The importance of understanding behavioral economics cannot be overstated, as it equips managers with the tools to navigate complex decision landscapes. This course emphasizes the application of behavioral insights to drive better outcomes in various management scenarios. By integrating theory with practice, participants will develop strategies to influence behavior positively, whether in marketing, human resources, or strategic planning.

The Objectives

  • Understand the principles of behavioral economics and their application in management.
  • Identify cognitive biases that affect decision-making in organizations.
  • Develop strategies to mitigate biases and enhance decision quality.
  • Analyze the role of emotions and social factors in economic choices.
  • Apply behavioral insights to improve team dynamics and leadership effectiveness.
  • Create actionable plans to implement behavioral strategies in the workplace.

Training Methodology

The training will incorporate a blend of interactive lectures, group discussions, case study analyses, and hands-on exercises. This approach ensures that participants engage with the material actively and can apply concepts to real-life situations. Each session will encourage collaboration and reflection, allowing participants to share experiences and insights with peers.

WHO SHOULD ATTEND

This course is ideal for managers, team leaders, HR professionals, and anyone involved in decision-making processes within organizations. It is also beneficial for those interested in enhancing their understanding of human behavior in a business context.

Course Outlines

Day 1: Introduction to Behavioral Economics
  • Overview of behavioral economics concepts
  • Importance in management and decision-making
  • Key theories and models
  • Cognitive biases in decision-making
  • Case studies highlighting behavioral economics
  • Group discussion on personal experiences with decision-making
Day 2: Cognitive Biases and Their Impact
  • Types of cognitive biases
  • Analysis of confirmation bias
  • Understanding anchoring and adjustment
  • Impact of biases on team decisions
  • Strategies to counteract biases
  • Interactive workshop on bias recognition
Day 3: Emotional Influences on Decision-Making
  • Role of emotions in economic choices
  • The impact of stress and pressure
  • Emotional intelligence in management
  • Case studies on emotional decision-making
  • Techniques to harness emotions positively
  • Group activities to explore emotional dynamics
Day 4: Social Influences and Group Behavior
  • Social norms and their effects on decision-making
  • Groupthink and its implications
  • The role of leadership in guiding group behavior
  • Techniques to encourage diverse perspectives
  • Analyzing case studies of successful teams
  • Collaborative exercises on group dynamics
Day 5: Behavioral Insights in Marketing
  • Applying behavioral economics to marketing strategies
  • Understanding consumer behavior
  • The influence of framing and presentation
  • Analyzing successful marketing campaigns
  • Developing behavioral-based marketing plans
  • Group project on creating a marketing strategy

Training Method?

  • Pre-assessment
  • Live group instruction
  • Use of real-world examples, case studies and exercises
  • Interactive participation and discussion
  • Power point presentation, LCD and flip chart
  • Group activities and tests
  • Each participant receives a copy of the presentation
  • Slides and handouts

Training Method?

The course agenda will be as follows:
  • Technical Session 30-10.00 am
  • Coffee Break 00-10.15 am
  • Technical Session 15-12.15 noon
  • Coffee Break 15-12.45 pm
  • Technical Session 45-02.30 pm
  • Course Ends 30 pm
   
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