Behavioral Economics in Decision-Making: Insights and Applications

💡 Unlock the Power of Behavioral Economics!

Join our enlightening course on Behavioral Economics in Decision-Making: Insights and Applications. Designed for business leaders, marketers, and curious minds, this program explores how psychological factors influence economic choices. Learn from experts about key concepts, real-world applications, and strategies to improve decision-making processes. Gain valuable insights and earn a recognized certification to enhance your career. Enroll today and transform the way you think about economics!

  • 6600 GBP$ 2 weeks
  • Instructor

City
Duration
Year
Venue Start Date End Date Net Fees Details & Registration
Madrid June 30, 2025 July 4, 2025 6600 GBP PDF Register
Madrid August 4, 2025 August 8, 2025 6600 GBP PDF Register
Madrid September 8, 2025 September 12, 2025 6600 GBP PDF Register
Madrid October 6, 2025 October 10, 2025 6600 GBP PDF Register
Madrid November 10, 2025 November 14, 2025 6600 GBP PDF Register
Madrid December 15, 2025 December 19, 2025 6600 GBP PDF Register

About corse

Behavioral Economics combines insights from psychology and economics to understand how individuals make decisions that deviate from traditional economic theories. This interdisciplinary field sheds light on the cognitive biases and emotional factors influencing choices, offering a more nuanced perspective on human behavior. By examining how social, cognitive, and emotional influences affect decision-making, participants will gain valuable insights into the mechanisms that drive both individual and collective actions. This understanding is crucial for developing effective strategies in various fields such as marketing, public policy, and organizational management. The exploration of behavioral economics empowers professionals to recognize and mitigate biases that can lead to suboptimal decisions. This course is designed to equip participants with practical tools and frameworks for applying behavioral insights to real-world challenges. Through engaging discussions and hands-on activities, attendees will learn how to leverage behavioral principles to enhance decision-making processes in their respective domains.

The Objectives

  • Understand the fundamental principles of behavioral economics.
  • Identify cognitive biases affecting decision-making.
  • Analyze the impact of emotions on choices.
  • Apply behavioral insights to enhance decision-making processes.
  • Develop strategies for influencing behavior in various contexts.
  • Evaluate case studies illustrating real-world applications of behavioral economics.

Training Methodology

The training will employ a mix of interactive lectures, group discussions, and practical workshops. Participants will engage in case studies and role-playing exercises to apply theoretical concepts to real-life scenarios. Collaborative activities will promote knowledge sharing and peer learning, fostering a dynamic learning environment.

WHO SHOULD ATTEND

This course is ideal for professionals in marketing, finance, public policy, human resources, and management. It is also beneficial for educators, researchers, and anyone interested in understanding decision-making processes and improving their influence in personal or professional contexts.

Course Outlines

Day 1
  • Introduction to Behavioral Economics
  • Key Concepts and Theories
  • The Role of Cognitive Biases
  • The Intersection of Psychology and Economics
  • Group Discussion: Real-Life Examples
  • Overview of Course Objectives
Day 2
  • Understanding Heuristics in Decision-Making
  • Emotional Influences on Choices
  • The Impact of Social Norms
  • Case Study Review: Successful Applications
  • Workshop: Identifying Biases in Personal Decisions
Day 3
  • The Prospect Theory Explained
  • Risk Perception and Decision-Making
  • Loss Aversion and its Implications
  • Practical Applications in Marketing
  • Interactive Exercise: Simulating Decisions
  • Reflection on Insights Gained
Day 4
  • Nudging: Concepts and Strategies
  • Designing Effective Choice Architectures
  • Ethical Considerations in Nudging
  • Workshop: Creating Nudge Interventions
  • Analyzing Case Studies of Successful Nudges
  • Group Discussion: Challenges and Opportunities
Day 5
  • Behavioral Insights in Public Policy
  • Understanding Compliance and Cooperation
  • The Role of Incentives in Decision-Making
  • Workshop: Policy Design Using Behavioral Economics
  • Evaluating Behavioral Interventions
  • Guest Speaker: Real-World Applications

Training Method?

  • Pre-assessment
  • Live group instruction
  • Use of real-world examples, case studies and exercises
  • Interactive participation and discussion
  • Power point presentation, LCD and flip chart
  • Group activities and tests
  • Each participant receives a copy of the presentation
  • Slides and handouts
   

Training Method?

The course agenda will be as follows:
  • Technical Session 30-10.00 am
  • Coffee Break 00-10.15 am
  • Technical Session 15-12.15 noon
  • Coffee Break 15-12.45 pm
  • Technical Session 45-02.30 pm
  • Course Ends 30 pm
   
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