Design Thinking for Entrepreneurs: From Idea to Market

🚀 Transform Your Ideas into Market-Ready Solutions with Design Thinking!
Our comprehensive course on Design Thinking for Entrepreneurs: From Idea to Market is tailored for aspiring entrepreneurs and innovators. Learn how to harness the power of user-centered design through expert-led modules that guide you from concept development to launching successful products. Combine flexible learning with a recognized certification to accelerate your entrepreneurial journey. Enroll today and turn your ideas into impactful market solutions!

  • 6900 GBP$ 5 months

About corse

Design thinking is a powerful approach that empowers entrepreneurs to innovate and solve complex problems by prioritizing user needs. This methodology combines creative and analytical thinking, enabling participants to develop actionable solutions that resonate with their target audience. By embracing empathy and iterative processes, entrepreneurs can transform ideas into viable products and services, enhancing their chances of success in a competitive market. The course focuses on equipping participants with the essential skills to navigate the design thinking framework, fostering a mindset that encourages experimentation and adaptability. Throughout the training, participants will engage in hands-on activities that stimulate critical thinking and collaboration. By focusing on real-world challenges, attendees will learn to apply design thinking principles effectively, from ideation to market launch. The course aims to build confidence in utilizing design thinking as a strategic tool for innovation, allowing entrepreneurs to create meaningful and impactful solutions  

The Objectives

  • Understand the principles and processes of design thinking.
  • Develop empathy for users and identify their needs.
  • Generate innovative ideas through brainstorming techniques.
  • Prototype and test solutions effectively.
  • Create a viable plan for bringing ideas to market.
  • Foster a collaborative team environment for continuous improvement.

Training Methodology

The training will employ a combination of lectures, interactive workshops, group discussions, and real-life case studies. Participants will work in teams to foster collaboration and enhance learning. Emphasis will be placed on experiential learning, allowing attendees to apply concepts in practical scenarios. Tools and frameworks will be introduced to streamline the design thinking process, ensuring participants leave with actionable insights.

WHO SHOULD ATTEND

This course is ideal for entrepreneurs, startup founders, product managers, and business leaders looking to innovate and enhance their problem-solving skills. It is also beneficial for professionals involved in product development, marketing, and customer experience who wish to adopt a user-centric approach to their work.

Course Outlines

Day 1: Introduction to Design Thinking
  • Overview of design thinking principles.
  • Importance of user-centered design.
  • Key stages of the design thinking process.
  • Case studies on successful design thinking applications.
  • Group activity: Identifying problems worth solving.
  • Reflection and discussion on key takeaways.
Day 2: Empathy and User Research
  • Techniques for conducting user interviews.
  • Creating empathy maps to understand user perspectives.
  • Analyzing user feedback and behavior.
  • Developing user personas based on research findings.
  • Tools for documenting user insights.
  • Group activity: Presenting user research findings.
Day 3: Ideation Techniques
  • Brainstorming methods for generating ideas.
  • Exploring creative thinking exercises.
  • Evaluating and selecting the best ideas.
  • Introduction to mind mapping for concept development.
  • Group activity: Collaborative ideation session.
  • Reflection on the ideation process and outcomes.
Day 4: Prototyping Solutions
  • Importance of prototyping in design thinking.
  • Different types of prototypes: low-fidelity vs. high-fidelity.
  • Tools and materials for rapid prototyping.
  • Testing prototypes with real users.
  • Group activity: Creating and presenting prototypes.
  • Feedback session to refine prototypes.
Day 5: Testing and Iteration
  • Techniques for gathering user feedback on prototypes.
  • Analyzing feedback to identify areas for improvement.
  • Iterative design: Making adjustments based on user input.
  • Importance of flexibility in the design process.
  • Group activity: Conducting usability testing.
  • Reflection on the testing and iteration stages.

Training Method?

  • Pre-assessment
  • Live group instruction
  • Use of real-world examples, case studies and exercises
  • Interactive participation and discussion
  • Power point presentation, LCD and flip chart
  • Group activities and tests
  • Each participant receives a copy of the presentation
  • Slides and handouts

Training Method?

The course agenda will be as follows:
  • Technical Session 30-10.00 am
  • Coffee Break 00-10.15 am
  • Technical Session 15-12.15 noon
  • Coffee Break 15-12.45 pm
  • Technical Session 45-02.30 pm
  • Course Ends 30 pm
   
City
Venue Start Date End Date Net Fees Details & Registration
Geneva July 21, 2025 July 25, 2025 6900 GBP PDF Register
Geneva August 25, 2025 August 29, 2025 6900 GBP PDF Register
Geneva September 22, 2025 September 26, 2025 6900 GBP PDF Register
Geneva October 27, 2025 October 31, 2025 6900 GBP PDF Register
Geneva December 1, 2025 December 5, 2025 6900 GBP PDF Register
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